DETAILS
How does a brand communicate through a global pandemic? The question many communications and marketing managers are being asked by their teams!
But when few have experienced a pandemic before, it can be a difficult question to answer. The dilemma has manifested in some companies choosing to stay silent, while others believing now is the best time to reach out to their captive audience.
During our webinar ‘To Do or Not to Do: The Dilemma of Digital Communications Amidst COVID-19’, Calvin Siew, Director of Klareco Communications helps to unpack this question by exploring:
-
- How COVID-19 has changed your target market’s behaviour
- How you can get your message right to connect with your audience
- The little things that brands have done, that have reaped big rewards
- Is advertising on the cards
Calvin Siew | Digital Lead, Asia
Host
Calvin has almost two decades of experience in designing and leading digital communications strategies. One of the first digital consultants in the region, his work has been widely acknowledged by the industry, including the Asia Pacific Sabre Awards, Asia Pacific PR Awards and PR News Awards. Some of his career highlights include bringing the very first Twestival (Twitter Festival) to Singapore as well as planning, and running, Singapore’s first whole-of-government social crisis exercise. Calvin believes in digital integration across all aspects of communication and welcomes discussions on strategies to do so.