The REEL DEAL

Social Media Course 2023

What can this course do for you?

THINK

like a social media influencer, brand promoter, etc.

CRAFT

campaigns by exploring the consumer journey

STRATEGISE

based on the needs of your company and your consumers

LEVERAGE

the best of what social media platforms have to offer

INTERPRET

data and metrics from social media campaigns to meet your needs

BROADEN

your possibilities and scope of what campaigns and platforms to use

Course Syllabus

Discover

    • How do people use social media as cutting-edge tool
    • Social Media platforms and how it works
    • Advantages and disadvantages of each social channel

Listen

    • Difference between social monitoring and listening
    • Importance of social listening
    • How to do social listening work
    • Sample social listening report
    • How to format query
    • Competitor analysis

Define

    • SMART KPI
    • Business Goals vs Social Media KPI
    • How to set smarter KPI

Develop

    • What makes a good social media design?
    • 10 social media design tips
    • Social media image size cheat sheet
    • 10 social media writing tips
    • Use collaborative platform for content calendar

Deliver

    • Settings to consider
    • Choose the right day and time to post
    • How to schedule and publish post (secrets on how to change publish date)
    • Crossposting and tagging – when and how, and why
    • Facebook and LinkedIn Ad Campaigns

Measure

    • What are the common KPIs on each social media platform?
    • How to read social media metrics for Organic and Paid?
    • Industry benchmarks for KPI
    • Optimize their social media content and ads based on analytic

Manage

    • Suggested frequency
    • Free and paid management tools
    • Strategies to grow, engage, sustain and foster advocacy in social media communities

Why you should enroll in this course?

Customer journeys are increasingly digital, with consumers doing everything from ordering to sharing to complaining about their experiences online. Yet companies struggle to navigate social media platforms, catch attention and build strong connections with their customer base, largely due to unfamiliarity with platforms, uncertainty on how social media campaigns should be approached, and mismatched expectations on what goals and metrics should be reached.

Yet, the online presence of a business should not be neglected – consumer sentiments today make or break businesses, and making the most of this new reality requires new skills and perspectives to best position your company. By learning how to look at social media from the perspective of an informed consumer, you can learn how to approach social media with a fresh, consumer-driven perspective, and leverage the strengths of different social media platforms to reach out to your customers, giving your business the voice it needs to build bridges with your customers.

For more information:

Email: enquiries@klarecocomms.com
Phone: +65 6333 3449