Case study: helping a medical school expand

When a university with a high reputation in the UK opened the Southeast Asian campus of its medical school it initially faced challenges attracting students. Neither the reputation of the founding institution nor its opening of a campus in the region had made sufficient impact on the core audiences.

We were appointed to raise the medical school’s profile amongst prospective students and their parents, as well as teachers in order to drive suitable applications to the university. We developed a campaign focussing on the first-class educational offering and its affordability compared to studying abroad. We also demonstrated how the campus would benefit the health services of the local community.

During the period of the campaign, applications increased by 60% year-on-year and this growth has allowed the medical school to expand its course offering to include degrees in biomedical sciences.